Understanding the market structure and your customers’ need and characteristics is very important for your business development. For this purpose, SavvY provides a wide range of market and consumer research, both quantitative and qualitative that will help you:
To attract new customers;
To choose the right target group;
To develop new marketing strategies;
To understand your market share and ways to increase it;
To test new product/service;
Our research team provides primary research and secondary research, aka desk research.

Primary Research:
This is a research method carried out to meet specific and unique issues or questions you have. Primary research involves:
Face to face interviews;
Telephone interviews;
Online questionnaires;
Focus groups;
Observation;
Desk Research:

Desk research is a type of research that involves gathering and analyzing information that has already been conducted and published. SavvY research team is committed to provide you with insights that will help you to make strategic decisions. Our desk research service includes:
Internet/web research;
Data collection;
Analysis, interpretation and visualization of statistical data;
Literature analysis;
Innovation scouting;
Competitor investigation;

Our research projects are tailored to each client’s needs and available resources. Depending on the input and output of each project, our research methodology varies and can be exclusively primary research or secondary research or the combination of these methods. When combined, primary research should be conducted first, which will be followed by interpreting and analyzing the data gathered.