Chanturia is a Georgian-based womenswear brand founded in 2015 by designer Marika Chanturia. The brand is built on a strong focus on craftsmanship, meticulous detailing, and thoughtful fabric selection, resulting in an elegant and modern wardrobe for women. Each garment is carefully processed down to the smallest detail, allowing Chanturia to create sustainable pieces with transformable and reversible designs. This precision-driven approach ensures longevity, versatility, and reduced waste.
The entire creative lifecycle—from concept and design to first sample construction, tailoring, and final adjustments—is led personally by Marika Chanturia. She is supported by a small team of highly skilled women artisans, whose expertise and dedication are central to the brand’s identity. This hands-on process guarantees exceptional quality and a deep connection between the designer, the makers, and the final product.
Chanturia’s mission is to express freedom of choice and celebrate feminine individuality through clothing. As a women-owned enterprise, the brand is committed to creating meaningful employment opportunities for women and supporting female craftsmanship. Chanturia strives to establish a timeless label that stands apart from fast fashion by offering designs that transcend seasonal trends. All models are intentionally created to be transformable and versatile, with each piece wearable in more than eight different ways. Through this philosophy, Chanturia minimizes its ecological impact while empowering women with adaptable, long-lasting apparel.
Georgia
Tbilisi,
2018
