Keburia is a womenswear and accessories label designed and made in Tbilisi, Georgia. The self-taught designer founded his fun-loving eponymous label in 2015.
For his debut collection, presenting a surrealist collection saturated with fantastical references and outlandish concepts, George Keburia was awarded the ‘Best Newcomer’ Award at a local fashion contest. Two years later, Keburia achieved recognition with his capsule collection "Bird Nest", winning the design contest Be Next 2013 in Tbilisi and the Community's Choice Muuse x Vogue Talents Vision Award.
In fall 2017, George Keburia was selected among the six worldwide designers to showcase their SS18 collection during Milan Fashion Week and participate in Vogue Talents x Swarovski Project. In September 2018, George Keburia presented his first SS19 collection within official Paris Fashion Week schedule.
Affirming the brands commitment to sustainability, Keburia practices a zero-waste overproduction business model, as well as offering items made to order – significantly reducing consumption and production waste.
Mixing masculine elements and feminine classiness, with voluminous lines and a minimal design, collections of George Keburia aim to go beyond the functionality of clothing, offering a sense of fashion escapism. Sharply constructed pieces are rooted in classic elegance, while still subversive enough to look cutting-edge. Distinctive and sculptural design concepts, encapsulate the spirit and DNA of Keburia’s collections. Keburia explores femininity through experimenting with different shapes, fabrics and tailoring – to create a playful take on modern classics.
October 2011 - Winner of Newcomers Contest at Tbilisi Fashion Week May 2012 - Winner of BE NEXT Contest May 2012 - Winner of the Community's Choice Muuse x Vogue Talents Vision Award