RECKLE$$ - dedicated to Nika Jorjadze, reckless boy, died tragically at his 15. His music, art and style was an inspiration for street wear brand releasing.
In August 2020, the Brand was launched with a clear goal and intention of dressing young people - creative and open-minded individuals, searching for the community to fill their social void and to feel a sense of belonging. Our brand is focused on unifying youth of different interests and hobbies, supporting their values, understanding their fears and failures, celebrating their achievements and successes.
Brand’s clothes are created and decisions on all brand-related issues are made by three incredible teenager designers - Anka Koiava, Liza Kajrishvili and Masu Mtsariashvili. Having slightly different creative backgrounds such as modeling, painting and photography, the young threesome has an edge that not many others can relate to, differing opinion and multiple perspectives.
We are here whenever you believe or feel doubt, hope or get discouraged, are confident or confused, feel betrayed and rejected, upset or happy... together we'll accept the ups and downs of life.
The brand core value is your freedom, identity, your choices, decisions and most importantly, we are you! Our clothes are created and decisions on all brand-related issues are made by your peers (people of your age). Together we grow and tell the stories through our outfits.
The chaos - Nietzsche sees it as a space of potential and of creativity allowing new things to born - the only way of the reinvention of the self. We believe, one is incapable of creating anything important, anything beyond oneself in any form without going through the chaos. We must hold onto our potential for change and in so doing we can continue to be creative and strive to become something more than we currently are - a dancing star.
Georgia
Tbilisi,
