IPM Research Organization is the oldest in the IPM Group and has been operating since 1995. The specifics of its activities are marketing and social studies. In 1998, the organization began to adopt international practice research standards and for this purpose launched its first standardized product - panel research on television and radio audiences. This research product was followed by the production of media monitoring, point of sale research, outdoor advertising monitoring and research, print media research, pricing research, and other standardized products. Today IPM uses the standards of the international research industry, as evidenced by research audit findings. In 2005, the research organization introduced the ISO 9001 quality management standard.
Georgia
,
2003
